See It For Yourself | Digital Smart Homes

Digital Smart Homes Client Demo

Digital Smart Homes is a lifestyle technology company that enables you to control your household electronics and systems through one easy to use interface. Echocloud collaborated with Digital Smart Homes to help expand their marketing through video and branding integration.

Their website had too much text and it needed more visuals to show the functionality of their products and how their clients can use them. They came to Echocloud because they saw the benefits of having a video and of creating a logo animation to be used at the beginning and end of the videos.

The Solution

Echocloud focuses on putting our clients in the best light and wanted to make it appear as though Digital Smart Homes had their own marketing team. Through research, Echocloud found that the target audience for Digital Smart Homes is new home owners and people looking to revamp their current home. The age range is 35 and up. From this information Echocloud developed a strategy to integrate their brand.


As Echocloud’s film department was creating the concept for the video, the design department was working on the logo animation and creating the name keys for the video. By the end of the shoot, the majority of the assets had been created, which gave Digital Smart Homes a quicker turnaround time. Once the footage had been edited, it was colour corrected and sent to the design department to finalize all the motion graphics. Because everything was created in-house, Echocloud had an easier workflow and gave a quicker turnaround time.

Logo Animation

Digital Smart Homes Logo Animation

The motive behind the animation was to give a teaser that reflects the services that Digital Smart Homes can provide for their clients. It also gives their target audience an understanding of what the logo represents. They can now re-use the animation in all their videos, at presentations and implement it into a screen saver.

Showroom Video

Through this video, Digital Smart Homes wanted to give examples of the products and services that they can provide for their clients and to entice them to come to the showroom and try it for themselves. Echocloud’s main focus was to create a video that reflected their personality and is something that people could watch and recognize it as a Digital Smart Homes video without seeing their logo. By using the colours, font and shape of the logo, Echocloud’s design department integrated their brand into the name keys that presents the facts about the technology.

Digital Smart Homes Showroom Video

Client Home Videos

Digital Smart Homes Client Home Video 1

For the second video, Digital Smart Homes wanted to show the technology’s in-home applications and the systems that they can provide for their clients. The home is a modern contemporary house that features a Control4 Home Control and automation system that is integrated with Lutron's RadioRa2 smart lighting system. With the first video completed, Echocloud had already created a template for colour correction, name keys and title design to keep the videos consistent with their brand. Echocloud has a roster of musicians and composers to license music for videos and the song used in this video was from one of these artists.

Echocloud helped showcase another home that was integrated with technology by Digital Smart Homes. The focus on this video was expanding on different applications of the technology such as connecting a fountain or outdoor heaters into your home.

Digital Smart Homes Client Home Video 2
Digital Smart Homes Client Home Video 3

Echocloud helped showcase another home that was integrated with technology by Digital Smart Homes. The focus on this video was expanding on different applications of the technology such as connecting a thermostat and automatic doors.

More Videos

Digital Smart Homes Client Home Video 4
Digital Smart Homes Client Home Video 5
Digital Smart Homes Client Home Video 6
Digital Smart Homes Client Home Video 7
Digital Smart Homes Client Home Video 8

The Payoff

Since the video has been on their website, they have seen an increase in sales and interest into their company. They also saw the benefits of video and there are more videos in the works.

"Wow, honestly, I am blown away. Looks amazing." – Owner of Digital Smart Homes